A Domino's PR Stunt To Give Away Free Pizza To "Nice Karens" Majorly Backfired

A Domino's PR Stunt To Give Away Free Pizza To "Nice Karens" Majorly Backfired
·Updated 2 minutes ago. Posted 2 minutes ago

You know, instead of giving it to people genuinely in need right now.

2020 has been a hell of a ride, so far. What with Australia's burning hellfires, a long-overdue uprising against systemic racism, the world on the brink of economic collapse and who could forget about old mate COVID-19?

Adult Swim

Which is why Domino's declared that, this week, they would be "taking the name Karen back" and celebrating "all the great Karens out there by shouting them a free pizza!”

Domino's

The announcement came off the back of an incident in Victoria this week, when an Australia woman, dubbed a "Karen", was recorded harassing Bunnings staff while claiming that she shouldn't have to wear a mask.


However, backlash against Domino's has been swift — with people calling out the brand for simply jumping on a trend for PR sake, while ignoring more genuine issues.

@Dominos_AU There are so many GENUINELY marginalised people doing it tough right now/always, & you wanna give free pizza to... Karen? This misses the mark completely. Give pizza to people in poverty, people who can’t get a wage subsidy... people who are ACTUALLY struggling.

10:58 PM - 28 Jul 2020

The same Twitter user also pointed out that the rhetoric surrounding "Karens" is an important discussion following the recent Black Lives Matter movements: