The Margin: Tiger Woods wins the Masters, and Nike was ready to capitalize on it

The Margin: Tiger Woods wins the Masters, and Nike was ready to capitalize on it

Tiger Woods, battling back from an injury- and scandal-ridden decade that almost derailed his career for good, just accomplished what many believed to be an impossibility: his fifth Masters victory.


In one of the greatest comeback stories in the history of sports, Woods earned the famed green jacket on Sunday by shooting a 13-under par 275 to finish one stroke ahead of Dustin Johnson, Xander Schauffele and Brooks Koepka.


His sponsor Nike NKE, +1.46% which stood by him during the darkest times, was ready, releasing an ad that quickly made its way across social media:



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Meanwhile, the internet exploded with a host of familiar names, including the president, cheering Woods for gutting out his 15th major win: