The Wall Street Journal: Time Warner signs $100 million deal with Snap on advertising, shows

The Wall Street Journal: Time Warner signs $100 million deal with Snap on advertising, shows

New shows featuring the likes of Ellen DeGeneres, Samantha Bee and Wonder Woman may soon be coming to Snapchat.


In a wide-ranging deal with Snap Inc. SNAP, +2.03%  , Time Warner Inc.’s TWX, +0.67%   Turner cable channels and the Warner Bros. studio will create up to 10 original shows a year for the ephemeral messaging app in genres including scripted drama and comedy, the companies said.


The deal also includes a path for Time Warner’s premium network HBO to develop shows for the app.


Snap’s shows tend to run just three to five minutes, so traditional television companies, which are eager to reach Snapchat’s young user base, don’t view its efforts as a threat to their core pay-TV businesses.


An expanded version of this report appears at WSJ.com.


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